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About CX Index
Customer feedback is a financial asset. We built a company that treats it like one.
CX Index was founded in Dublin in 2012. We run Voice of the Customer programmes for enterprise contact centres in Europe, the Americas and Africa, and we are the specialist Voice of the Customer platform for Genesys Cloud CX.
CX Index at a glance.
Founded in Dún Laoghaire, Dublin, where we are still headquartered.
Where we come from
A trading room view of customer experience.
Every number has a value.
Before CX Index, David spent two years trading bonds at Credit Suisse and Lehman Brothers. In a trading room every number is read for what it is worth and what it is about to do.
Feedback deserved the same.
Most companies were collecting customer feedback and reading it once a month. We thought it should be read like market data, as it happens, with a value attached.
So we built for that.
A customer you keep is revenue you do not have to replace. Everything we build reports feedback in terms a finance director recognises.
What we believe
Three things we will not change.
Ask the customer.
Automation can tell you what the system did. The customer is the one who knows whether it worked, and hardly anyone is asking them.
Go deep where it matters.
We chose to specialise in Genesys Cloud CX. Our customers get a platform built for the estate they already run, and a team that knows it inside out.
Stay for years.
Our longest customer relationship has run for thirteen years. We would rather keep a customer than win a new one.
Our story
Fourteen years, one idea.
2012
Founded in Dublin
David and Piotr start CX Index. Piotr joins as co-founder and CTO, bringing years of building custom technology for enterprise clients.
2015
Recognised with CarTrawler
After nearly two years building a programme with CarTrawler, we win a global innovation award for customer experience together at the Ovum Industry Congress in London.
2016
High potential start up
Enterprise Ireland backs CX Index as a High Potential Start Up.
2018
Retail and security
We move into retail with some of the best known names in Ireland and Canada, and become ISO 27001 certified.
2020
Into the cloud
Our cloud platform launches and cuts onboarding from months to hours for many customers.
2021
Built for Genesys
We focus the product on Genesys Cloud CX and the AppFoundry, and rebuild it for the way Genesys customers work.
2023
Partner led
Genesys partners and resellers become our main route to market, backed by our own demo and onboarding support.
2024
Generative AI
Large language models arrive in the platform, reading every comment for sentiment, intent and the reason behind the score.
2026
Canary and OutLoud
Canary brings always on early warning to customer data, and OutLoud brings compliant review invitations to every customer.
How we work
What working with us looks like.
Built on Genesys Cloud CX
Installed from the AppFoundry, triggered by your Genesys interactions and live alongside your Genesys build.
Partner led
Most customers reach us through a Genesys partner. We back every partner deal with demos, discovery and requirement comparisons.
Security from the start
ISO 27001 certified since 2018, with customer data held in the AWS region you choose.
Engineering in Europe
Our engineering team is in Poland, our headquarters in Dublin, and we work across time zones from the Americas to Africa.
A named team
You deal with people who know your programme, from onboarding to the quarterly review.
Open where it counts
Built for Genesys, and connected to Salesforce, ServiceNow, your data warehouse and other leading technologies.
Get in touch
Questions
Frequently asked questions.
Who founded CX Index?
CX Index was founded in 2012 by David, a former bond trader at Credit Suisse and Lehman Brothers, and Piotr, who joined as co-founder and CTO.
Where is CX Index based?
CX Index is headquartered in Dún Laoghaire, Dublin, Ireland. The legal entity is Feedback Analytics Limited, registered in Ireland with company number 499955.
Does CX Index only work with Genesys?
CX Index is the specialist Voice of the Customer platform for Genesys Cloud CX, and it also connects to other systems including Salesforce, ServiceNow and other leading technologies, through its API and secure file transfer.
See it with your own data
Talk to the people who built it.
Half an hour, on your own journeys, in your own Genesys estate. We will show you exactly what this looks like for your organisation.